Facebook Ad vs. Boosted Post ?

Have you ever been stuck wondering whether you should be hitting the create ad button or boosting a post on Facebook?

We feel you!

We would get lost with this a lot when first starting out to the point we wouldn't do either! So, to help we wanted to share a quick checklist that we put together that references when you might choose to go with an Ad or just head straight for a boost!

Hope it helps :)